Mark
The 7 Habits of Highly
Effective Flamingo


Today people believe that they can become whoever they want. The idea of unlimited possibilities forces them to work harder, look for ways to improve themselves, and constantly question their choices.
In addition, a person in a big city has to cope with the accelerated pace of life, harsh noise, information overload, social isolation, anxiety, FOMO and fear of being incompetent. At the same time, they get a lot of contradictory messages from the media. All kinds of experts tell how to live a better life, stay calm, become happy and successful. The culture of constant self-improvement claims that there is always something wrong with us and coexists with the clichéd recommendations of self-acceptance.
This project is inspired by the search for peace and quiet in
a metropolice, the recurring flow of long walks, sudden stops, following instructions, advice, routes and their rejection.




The 7 Habits of Highly
Effective Flamingo

soon